Strategies Of Multinational Organizations In This World Of Research Paper

Strategies Of Multinational Organizations In This World Of Globalization - Research Paper Example The emerging markets are those nations that are between the developed and the developing nations. Emerging markets present tremendous opportunities for all multinationals as the purchasing power in these nations has been steadily growing. The emerging economies now account for 30% of exports compared to only 20% in 1970 (Wadsworth, 2010). However, their strategies are shaped by forces beyond their control but they must evaluate the business environment before moving ahead. To gain competitive advantage several theoretical perspectives are taken into account. The most commonly used analysis is Porter’s generic strategies (cost leadership, differentiation and focus). Porter’s generic strategies emphasize that only one strategy should be used at a time but others argue that a hybrid or a middle approach can be used (Baack & Boggs, 2008). Mintzberg et al (1998) suggest that the strategy should act as a mediation force between the organization and the environment. This implies that in a changing business environment the strategy too should be flexible enough and adapt to change. Organizations adopt a strategy suitable to its internal and external environment. A global strategy treats the world as a single unified and homogenized world but a localized approach becomes essential when formulating the strategy. While McDonald's has achieved success through failures in localizing its product offerings, McDonald's has failed to respect the sentiments of the people. In Israel McDonald's has been accused of ‘Americanization’ and of disregarding long-established traditions and conventions. The Golani Brigade in Israel is a part of the Israeli military history. Moreover, this intersection in Lower Galilee has been named as Golani Junction as a mark of respect (Azaryahu, 1999). McDonald's intentionally ignoring and overlooking the local sentiments opened its restaurant next to the memorial. This became a controversial issue as the restaurant seemed to overpower the memorial. This suggests that local factors in overseas expansion cannot be ignored. Competitive advantage among nations can be ascertained based on Porter’s Diamond Model or the theory of competitive advantages which places innovation in the centre of the process of development and competition (O’Connell, Clan cy & Egeraat, 1999). However, the national competitiveness does not depend upon the economy as a whole but can be industry-specific. Nations that possess such strengths gain prominence in the world market. India demonstrated definite advantages over other nations in the field of IT and hence gained immensely when foreign firms entered India. India made tremendous progress in the field of telecommunications and in development of IT parks. The Indian government had opened up the economy and brought about a lot of reforms that have made India conducive to investments. Low labor rates, low labor turnover, high quality of human resources and support from the government have all contributed towards the success of the IT sector in India (Gonsalez, Gasco & Llopis, 2006). Lack of environmental analysis (PESTLE) can lead to errors and omissions. The Uppsala Model of internationalization suggests that firms should start expanding in

Intellectual Property Rights (IPR) Report Essay

Intellectual Property Rights (IPR) Report - Essay Example Keep it simple when it comes to developing the content. Keep it non-legal. When writing the assignment, assume that you are talking to the CEO of software or manufacturing company. Thus, including only important aspects of IPR that are useful for them. For each of the following aspects of your report, decide which statement best describes your achievement of the criteria and use this to determine a mark. A range of marks is associated with each statement. For example, if you think that ‘The overall structure of your report is logical. Information is for the most part organised in well constructed sections and paragraphs.’ best describes your achievement under Organisation of material, the range of available marks is between 60 and 69. If you think you have fully achieved at this level you can award yourself a mark of 68 or 69. If you feel that you have mostly achieved at this level, you might give yourself a mark of 64 or 65. And if you have only just reached this level of achievement give yourself a mark of 60. Please note that this self-assessment does not affect the actual marks that will be awarded by the tutor. The purpose is to discover how far your perception of your achievement matches the marks that are assigned by the